Hey [FNAME:filter:defaultvalue(you)]!
After ONE hot sticky day in England, we are greeted with thunder. Yes, as I write this email the heavens open. That’s summer in England for you folks! 🌞
First up... I'm launching a new newsletter from the first week of September. Pre-covid, I sent out a weekly roundup email called ‘High 5 Friday’, which listed 5 things from that week, could’ve been a link to something cool I found online or something I was working on. This'll be simiar-ish. TBC!
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Before we begin... a big thank you to this week's sponsor.
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What...? a super-simple email marketing tool
Who...? from Doug (the dude who sent you this email)
Why...? save up to 80% on your Mailchimp bills
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Ok... let’s do this... today we're looking at double opt in. I personally don't like it.... but there are workarounds!
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TL;DW
Too busy, no worries, here are the 5 things I discuss:
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- What is double opt-in?
- Studies show you are losing up to 40% of your signups by enabling it
- BUT, it keeps your list clean... so what do I do?
- There is another way!
- FYI, double opt-in is legally required in some countries
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Next week – my ‘resubscribe' hack
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P.S. Whenever you're ready, there are 3 ways I can help you:
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- if you use Stripe for payments then you'll know their email notifications suck – if you use Stripe for payments then you'll know their email notifications suck – strobe fixes that!
- if you use Mailchimp, I can save you up to 80%. How? switch to dojomailer
- if you want supercheap email marketing with unlimited sending, then you need to jump into if you want supercheap email marketing with unlimited sending, then you need to jump into wizzybay – my hosted MailWizz solution for big senders
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