Hey [FNAME:filter:defaultvalue(you)]!

Had a family get-together this weekend. It’s always nice to get everyone together and drink wine in the sun!!! 🍷 🕶 (homebrew beer in my case!)

First up... Let’s get something clear... I am not an emo (or an emu)… but I am an 'EMO' expert. I coined the phrase EMO, which stands for email marketing optimization. Think SEO for email. The goal with EMO is unify all the cool things I’m working on under a single ‘thing’. So if you catch me saying “EMO”, don’t be alarmed.

Before we begin... a big thank you to this week's sponsor.

What...? A comprehensive guide to mastering email marketing, covering everything from strategy to execution.Who...? Created by the expert team at Smaily, led by Tanel Rand and Laura Bachmann.

Why...? It's the ultimate resource for boosting your email marketing success, packed with practical insights and real-world examples.

Get your copy This could be you... Sponsor my newsletter

Ok... let’s do this... today we're looking at my 'resubscribe' hack. A quick way to tease people back into your list if they want out.

TL;DW

Here are the key takeaways:

Why list churn is a good thing
What's the 'resubscribe' hack
How to implement it in dojomailer and Mailchimp

Next week – my 'get reply' hack!

Sent with ❤️ from Doug!

Let’s connect on LinkedIn

P.S. Whenever you're ready, there are 3 ways I can help you:

if you use Stripe for payments then you'll know their email notifications suck – if you use Stripe for payments then you'll know their email notifications suck – strobe fixes that!
if you use Mailchimp, I can save you up to 80%. How? switch to dojomailer
if you want supercheap email marketing with unlimited sending, then you need to jump into if you want supercheap email marketing with unlimited sending, then you need to jump into wizzybay – my hosted MailWizz solution for big senders

🥺

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